Nick Pudder

SOUTHWEST Airlines, in a daring parody on the current Major League Baseball steroid scandal, is running a series of television commercials featuring Nick Pudder, the winner of the Annual Productivity Award: APA ’07. Nick’s fellow office workers are resentful of his special parking spot, his private corner office, his much greater compensation and the boss’ recognition.

Nick is so productive that his dysfunctional non-believer co-workers accuse him of taking “productivity enhancers.” It’s obviously some mysterious potion that is a “steroid for the brain.”

Southwest, naturally, uses Nick’s productivity story on their Website at . Go there, and you can watch the video, which is funnier

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