MICHAEL RODRIGUEZ

BY MICHAEL RODRIGUEZ Over the last quarter century Specifications for Web Offset Publications, or SWOP (www.swop.org), has become a major factor in the success of the publication industry in the United States and a widely recognized acronym around the world. This has been accomplished in a diverse business and technical environment by means of reasonable specifications put forth by a group of dedicated volunteers. These volunteers understand that the printing industry is a manufacturing business which, like other manufacturers, can streamline its production process when the input of information is standardized. SWOP specifications help everyone in the production chain—from advertisers to prepress