John Bassett

While this cutting-edge technology offers the promise of "speed without compromise," some reluctant customers (who are uncomfortable with the electronic concept) fear that the digital proofing promise is simply too good to be true. How, then, do commercial printers convince them otherwise? BY CHERYL A. ADAMS "Have you looked at a National Geographic that was printed in 1980? Looks great doesn't it, just like today's issue? Only the 2000 issue was produced in a fraction of the time—without compromise in quality and from a source of information that is vast," says John Bassett, director of sales and marketing at Scholin Brothers Printing in

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