Jeff Martin

The other night, lying in bed, thinking about publishing (sad, but true!), I started to wonder: Whatever happened to cross-media publishing? As the Internet and Web exploded across the publishing world in the early to mid-1990s, cross-media publishing and media-independent publishing were our battle cry. Sure, the Internet was in ascendence then, but we publishers knew that the Web folks would have to come home to papa eventually. They couldn't build megalithic systems for Web publishing independently from the megalithic systems for print publishing currently in development and in place. These systems would have to merge together into a single, powerful, cross-media system: one

More Blogs