Emily Niswander

Denise M. Gustavson Visit Author's Page Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.

January 12, 2026How Emily Niswander’s Passion for Print Became a Business (and a Life Shift)

Emily Niswander left behind freelance life, moved across the country, and took the reins of a Northern Michigan print shop. Hear how she navigated big changes, built a team, and learned to lead in a legacy business.

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