BY MARK SMITH Deadline rule the realm in the publication market segment. Even the legendary power wielded by advertisers at some point must give way to the march of the calendar, if the next edition is to get out. At the same time, gaining an extra day to sell or a little more time to get late ads in can make a world of difference in profitability. The pressure to make every moment count has provided strong motivation for publication printers to implement computer-to-plate workflows. However, having that weekly or monthly publication date on the cover decreases the margin for error. It's also been
Waterloo, WI—Just months after consolidating Perry Graphic Communications with Judd's Inc., the newly titled Perry Judd's is expanding its operations. This month hails the opening of a digital prepress center in Madison, WI, as well as the expansion of press and bindery capabilities at several manufacturing sites. Perry Judd's has announced a $25 million expansion of press and bindery equipment at three of its printing plants. A Heidelberg Harris M-3000 "Sunday" press will be installed at the Baraboo catalog plant along with three high-speed bindery lines at the Waterloo and Strasburg, VA, publication plants. These installations will be completed in various stages by summer.