Doris Brown

ONE OF the things many printers pride themselves on is their knowledge and understanding of color. After all, we spend a lot of time and effort on managing and matching color to meet critical customer expectations. That color expertise can be a great marketing tool as you work to build better and deeper relationships with existing clients and to acquire new ones. Of course, your ability to produce the colors a customer is expecting—accurately and consistently—is the primary way we think about applying our color expertise. But as we transition into this new world we find ourselves in, with competition from all sorts of traditional