Clayton Christensen

Is there such a thing as "The Printing Business Model?" Not really, because printing—putting ink on paper—is too diverse to be defined by a single business "model." The business model that fits a plant with five heatset web offset and three gravure web presses certainly can't be used to characterize the DocuTech operations at Office Max/Depot or Staples. "Obviously," you chuckle. "Can't compare them to each other." Yet we call them both "printing," don't we? Both are members of the 40,000 business entities that comprise the "Printing Industry" for census classification. What's the problem? Between those extreme models of web printing and document