Brent Woodruff

Brent Woodruff was tired of turning down large jobs. If a publication required more than 30,000 copies or was larger than 32 pages, he had to decline the business. And he was tapped out in terms of sales. With his presses running 24 hours a day, he couldn't fit in any more jobs. As vice president of operations for Salt Lake City-based Woodruff Printing, he was taking care of his intermountain service area with his sheetfed presses, but couldn't expand in any direction, geographically or product-wise. Woodruff was keeping his ear to the ground, though. He kept reading about UV printing in trade magazines and