GIVEN THE state of the economy, it’s not surprising that printers are constantly on the lookout for fresh revenue streams. Heck, even in a robust economy, printers are seeking out ancillary products and services to help offset the erosion of more mature or vulnerable markets.
MOST PRINTING industry folks would agree that one of the biggest problems that the industry faces today is getting the younger generation interested in the trade, and shedding the “ink under the fingernails” perception. Rochester, NY-based Flower City Printing (FCP), one of the largest, privately held, large-format sheetfed offset printers in the United States, has gone out of its way time and again to seek solutions to the challenge, offering plant tours, workshops and even partnering with the Rochester Institute of Technology (RIT) to generate interest. Flower City Printing has reached out to many high school and college students to show them how