Marketing to Target Multi-Screen Consumers
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kritiadlakha
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Most consumers today don't limit themselves to a single device to check out deals, compare competing offers and get reviews from family and friends. They use a combination of phones, tablets, computers and TVs to consume and share digital content.
While each of these has a significant role in our consumption today, the important objective for marketers is to harness the power of how the devices are used together—in combination. Ninety percent of all of our media consumption, or 4.4 hours per day, is happening across all four (which doesn't leave much room for paper-based books and publications or for radio). This not only has implications for how content is designed, but also for how companies like Google will continue to hedge their bets across all four screens.
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