Inkjet has created wonderful personalization and marketing options for customers. How does your sales team “work it” to benefit your customers’ marketing message?
Production inkjet is a wonderful technology for many types of printing, but it is not right for everyone. The print requirements must direct the process. Or, in medical terms, you cannot "treat" something properly if you don’t have an accurate diagnosis.
I had the pleasure speaking at the Digital Book Printing Conference co-hosted by Printing Impressions and Book Business magazines on Nov. 19th in New York City. Although I spoke about the technical aspects of integrating inkjet printing into their digital printing processes, it was very evident throughout the conference that “printed” books are decreasing.
Technology is moving forward, and production is integrating new processes and equipment into the workflow. More often than not, though, creative departments are not being properly trained about these new processes that they must design for.
This year, more than ever, I’ve heard about printers having issues with the water resistance of prints produced on their high-speed aqueous inkjet printers. Printing companies are hearing from their customers that the ink on the bills and statements, when received in the mail, are bleeding, wicking and offsetting to other mail, or are totally illegible.
Although I love summer, I really look forward to the fall season and the print shows each year at McCormick Place in Chicago. It is a truly exciting time seeing all the new technologies and devices. It is like being a kid in a candy store.
For those of you who are investigating high-speed inkjet, when talking to your OEM, be sure you request your supplier’s best and brightest when discussing how to best integrate high-speed inkjet into your existing operations. Or align yourself with an industry expert who can help with the evaluation, qualification and justification process. Your production department will certainly thank you for it.
During the course of almost two decades, the more inkjet I got involved with, the more I needed to incorporate inkjet into my daily life, oh, I mean production. I’ve had the opportunity to work with some of the greatest “suppliers,” I mean ink chemists, who have made creating great color and print quality the easy part of my job. Working with UV platforms gave me the extra rush I needed, for the time being.
Documation, in Eau Claire, WI, specializing in graphic design, Web-to-print storefront solutions, printing, as well as full-service bindery and mail services. But what Documation does exceptionally well...they have taken high-speed aqueous pigment inkjet to a whole new level.
I had the pleasure to be a speaker at this year’s 2014 Inkjet Summit. It was jammed packed with amazing content from new and existing inkjet adopters, as well as integrators, consumables suppliers and equipment manufacturers. This conference is unlike any other, as it is all about “the learning experience” and “sharing vital content.”
