When we recognize our individual strengths rather than getting lost in metrics, we foster success and transform company culture
Offering choices empowers customers to shape their printing experience according to their preferences, while building a relationship.
Sales pros can enhance their pitches by using ChatGPT to identify buyers’ challenges and refine their messaging. Here is one example.
LinkedIn posts can help build a brand and get the phone ringing. So how do you get people to read them? Here’s a quick lesson.
Bill Gillespie recounts a haircut experience that demonstrated the importance of customer service. The lesson applies to sales too.
Many folks in the print industry never fulfilled their business potential because of their fears. Here is one tip to change all that.
A magazine detailed a four-step strategy to improve marketing outcomes, specifically at trade shows. Here is how it can add value.
Sales pitches are intimidating. The key is to approach this task like dating, with the goal to earn a second date.
Business transformation is hard. Here are five steps senior management teams can take to avoid failure to lift off.
Bill Farquharson is all for Google reviews — when asked once. But to ask repeatedly, well, here is what he has to say about it.
