Walter G. Anderson

Target Report Analysis: Point-of-Purchase Displays Prove Attractive
February 9, 2016 at 9:13 am

As brick-and-mortar stores fight it out with online retailers, the in-store experience becomes an increasingly important reason why shoppers will still drive to and spend time in a traditional store. Retailers and product manufacturers are counting on unique and attractive printed displays and graphics, as well as creative packaging, to create the difference that keeps shoppers coming.