The Print Council

This study bears out the adage that "the medium is the message." It is compelling contextual cues that influence consumers' perceptions of the advertising message.

The four newest members of The Print Council are industry veterans and dedicated professionals with a sincere passion for the business of print. Custom Data Imaging Corp., Alcom Printing Group, The P.A. Hutchinson Co. and Panaprint, Inc. understand the strength and power of print and the need to work together in educating the next generation.

Printing Impressions' Commercial Printer News for January 2009

All three new members of The Print Council, HBP Inc., Mossberg & Company, and The Printing Industry of the Carolinas (PICA) have more than print in common. They understand that the ability to educate the newest generation of marketers is a necessity and believe The Print Council – a volunteer coalition that has been the leading advocacy group for print since 2003 – provides a valuable set of tools to do so.

Printing Impressions’ Commercial Printer News for December, 2008.

Printing Impressions' Printer News Commercial Printing News for 2008

The Print Council is stepping up its drive to unite print providers and media decision-makers behind the effectiveness of printing as a marketing, entertainment and educational medium. The accelerated effort is spearheaded by two new membership recruitment brochures produced by Council member Jet Inc., and a recently launched series of advertisements that were created by Council member NAK Marketing and Communications.

They’re both concerned that print doesn’t always get the attention from marketers and media buyers that it deserves. They both believe that solidarity behind the united front of The Print Council is the best way to assure a vibrant role for print in the media mix. Doug Grant, president of Westamerica Graphics, and David Pitts, co-owner of Classic Graphics, say pride in print was behind their decisions to make their companies the newest members of The Print Council, a volunteer coalition that has been the leading advocacy group for print since 2003. As members, Westamerica Graphics and Classic Graphics will support the efforts of The Print Council to promote print as an effective marketing and communications medium.

IN 2002, I spoke at an industry gathering lamenting the dwindling profit margins in the printing industry as a result of the post 9/11 economy, the post-Y2K phenomena and the then-new concepts of e-commerce, reverse auctions and corporate RFIs. I was cautiously optimistic about an economic recovery, but concerned that we, as an industry, would not be able to harness the momentum behind a recovery and convert it into growth and profits.