PTI Marketing Technologies

Printable Recasts Its Web-to-print Solution as MarcomCentral
August 18, 2009

Printable Technologies announced a new branding strategy for its web-to-print system, FusionPro Web, which is being recaset as MarcomCentral. The company is releasing a number of major enhancements that will reshape the SaaS solution's breadth of capabilities.

Quebecor World and US Ink Become Cal Poly Green Conference Sponsors
January 7, 2009

With the theme, "Igniting Green Media Business Growth, Innovation & Resilience - Being Lean, Green and Profitable in a Shrinking Economy," The Business of Green Media Conference will address "bottom line" issues about not only how to implement sustainable practices, but how to do it profitably. This topic is extremely revalent for all media producers and purchasers. The conference that will take place on the Cal Poly campus in San Luis Obispo on January 22.

DIGITAL digest
October 1, 2008

Printing Impressions' Digital Digest Workflow and Digital Printing News for October 2008

PIA/GATF Converge Conference — It’s Time to Converge
August 1, 2008

IN ORDER to remain competitive and profitable, graphic communications providers must travel beyond just putting ink on paper—expanding their services to variable data, the Web and cross-media. The first annual PIA/GATF “Converge: Variable Data, Web Services and Cross-Media Conference” will be held September 20-23 in Phoenix. Three tracks containing fundamental, advanced, and sales and marketing sessions, make this conference suitable for companies just beginning to redefine their digital services, as well as veteran practitioners. This special section has been designed to highlight some of the key conference topics and speakers. The Converge Conference is a combination of PIA/GATF’s Workflow and Variable Data and

May 1, 2008

Kodak’s Graphic Communications Group has made a contribution of $85,000 to the New Orleans Area Habitat for Humanity (NOAHH). The contribution provides funding to build a house in an area that was devastated by Hurricane Katrina. Kodak employees and customers were invited to volunteer to help build the new home. Wausau Paper has opened a new East Coast distribution center in Allentown, PA, enabling it to offer overnight and same day delivery service to a geographically broader group of customers across the region. As a result of its acquisition of Stora Enso North America, NewPage Corp. has taken steps to restructure and streamline Appoints Print Industry Experts to Head Product Solutions and Platform Development
April 30, 2008

NEW YORK—April 30, 2008— (, the innovator of online, on-demand digital printing for business documents and marketing materials, announced today the hiring of Holly Muscolino as Vice President, Product – Print Solutions, and Chuck Gehman as Vice President of Product Platforms, two newly created positions. Combined, the two print industry experts possess nearly 40 years of print-industry experience and expertise. In her new role, Muscolino will be responsible for the development of new print product offerings. She will lead’s efforts to determine what print products and services will be offered to customers and drive the delivery of these products. In

Web-to-Print — The W2P Controversy
February 1, 2008

IN THIS political season, it’s all about watching the front-runners. Front-runners have the buzz. They get the attention. They have the sense of inevitability. In the world of commercial printing applications, it could be argued that the role of front-runner has been taken by Web-to-print (W2P). Move over 1:1 printing—since personalization has become sufficiently entrenched, the excitement mantle has now transferred to the W2P up-and-comer. Not that W2P is new, but new in its current implementation. But W2P has its share of controversy. It has been suggested that W2P is not taking hold the way the buzz would suggest. In fact, it

VDP Drives Cross-Media
October 1, 2007

CROSS-MEDIA services go hand-in-hand with digital printing and variable data. Two companies with lengthy digital printing experience, as well as two newer adopters, illustrate that point. To be a cross-media company means bringing in IT expertise or training internally. It means convincing customers that the company is capable of services beyond print. And, above all, it means consultative selling and “walking the talk” with cross-media marketing campaigns that show customers the power of this approach. Serge Grichmanoff, vice president of research and development at Avant Imaging & Information Management (AIIM), tells how in the early 1990s the company’s founders took the job of creating

Variable Data Printing: From A to Z
October 1, 2007

THIS SPECIAL editorial section was produced to tie in with the upcoming sixth annual PIA/GATF Variable Data and Personalization Conference, to be held November 3 to 6 in Phoenix. The event will feature two dozen sessions to help companies leverage variable data for success. Attendees will hear riveting case studies and participate in sessions selected directly by prospective attendees during online voting earlier this year. As one attendee said last year, “This is the type of conference that puts all the variables of variable printing into one comprehensive program. I learned more at this conference than I ever expected.” Sessions for decision makers include