Commercial Printing Industry News Briefs from Printing Impressions’ October 2013 edition, including Quad/Graphics, Japs-Olson Co., O'Neil Data Systems, Mohawk, Charles A. "Chuck" Alessandrini, a former NAPL president and Soderstrom Award recipient, International Paper, ArtCraft Printing, and CTI Paper USA.
ST. LOUIS PARK, MN—Japs Olson Co. will add its third new Goss Automatic Transfer (Sunday) web press in early 2014 to aid in production of direct mail. The company will also install a new Goss Pacesetter saddlestitcher at its facility here.
The installation of its third Goss Automatic Transfer press with sheeter demonstrates Japs-Olson's ongoing commitment to advanced direct mail capabilities. The company will also install a Goss Pacesetter saddlestitcher at its St. Louis Park, MN, facility.
At the inaugural 2013 Inkjet Summit last week in Ponte Vedra Beach, FL, attendees were treated to non-stop activities: keynotes, panel discussions, case studies, user conversations and more, providing a near constant flow of information. The enthusiasm of attendees and sponsors alike was very high, with many compliments going to organizers for bringing the two groups together in such an intimate setting, which included scheduled one-on-one meetings and case history presentations by segment.
Direct mail is still considered the marketing channel of choice by a vast number of marketers across verticals ranging from telecom and utilities to nonprofit, publishing and financial services. According to the Direct Marketing Association's “2012 Response Rate Report,” the rates for letter-sized direct mail (3.4 percent) were 30 times higher than those for email (0.12 percent). The belief that direct mail is dead or dying will have to be suspended for the time being.
MINNEAPOLIS—Commercial printing and direct mail specialist Japs-Olson Co. has dramatically expanded its direct mail commingling and mail tracking capabilities. The expansion is part of the company’s postal logistics program designed to help clients reduce their postage costs and improve mail delivery.
Japs-Olson Co. has dramatically expanded its direct mail commingling and mail tracking capabilities. The expansion is part of the company’s postal logistics program designed to help clients reduce their postage costs and improve mail delivery. Its commingling postal optimization platform automatically combines multiple direct mail streams into a single mail stream to provide the best postal savings.
Attendees can still register at Early Bird rates for the upcoming 7th Annual Print & Media Conference http://printbuyersinternational.com/2012-print-and-media-conference/attendee-registration/ from Oct. 8-10 at McCormick Place in Chicago.
RIPON, WI—Andy Lyke, president of Ripon Printers, has been named the 2012 recipient of the Harry V. Quadracci VISION Award, the Web Offset Association and Printing Industries of America announced. Lyke will be honored during the Offset & Beyond Conference to be held June 4-6 at the Hyatt Regency St. Louis at The Arch in St. Louis.
The leading independent organization for people who purchase, design for, or market with print and e-media triumphed on its home turf once again with the 2012 PBI Print & Media Boston Conference.