“More Power to You, our drupa theme, is two-fold,” Enfocus Vice President Fabian Prudhomme says. “It celebrates the release of Smart Automation and Smart Preflight solutions that return more power to users than any product in the company’s history. It also recognizes professionals for making smart decisions under unprecedented market and economic pressure.”
Visitors to Esko’s 900-m² stand will discover a wide array of software solutions addressing packaging artwork, management, design and prepress, color management, workflow automation and process integration. With the introduction of Suite 12, a major update release of Esko’s workflow software, the focus is again on adding value for the user by introducing new productivity and efficiency benefits.
Kodak, Esko, Enfocus and Xeikon/basysPrint were among the companies that teamed up to hold a pre-drupa media briefing of their own this week. Each of those exhibitors provided an overview of their plans for the show, summarized here with a link to the full announcement.
SAN LUIS OBISPO, CA—Through a partnership with HP and Esko, Cal Poly’s Graphic Communication Department has installed new equipment that will give students hands-on experience integrating the technologies of digital printing and commercial printing and packaging. HP donated an HP Indigo ws4000 series web digital press valued at $188,000 and Esko provided a Kongsberg iCut variable data diecutting system worth $179,000.
The Esko User Group International (EUGI) board of directors and Esko are pleased to announce that this year’s EskoWorld 2012 for Esko customers in the Americas will be held in the historic and exciting New Orleans, June 17-20, 2012, at the Hilton New Orleans Riverside, conveniently located in the heart of New Orleans on the banks of the Mississippi River and right next to the Riverwalk Marketplace.
HP donated an HP Indigo ws4000 series web press and Esko provided a Kongsberg iCut variable data diecutting system. “Capturing, printing and diecutting digital images—static or variable—in a closed-loop workflow represents a direction that will keep the commercial printing and packaging industries viable in the years ahead,” said Department Head Harvey Levenson.
It is quite rare when visitors can see a live demonstration of a complete, practical production workflow, from design to print to cut. However, right next to HP at the Dscoop7 exhibition, March 22-24, 2012, in Washington, DC, will be a large 20x40-ft. booth where Platinum Sponsors Esko and PriscoDigital will demonstrate just that.
Who could have imagined only three years ago you’d be able to access all relevant management information from your printshop by using an app on a smartphone? Or, allow your clients to view, annotate and approve jobs on their iPads?
The Economist implemented Enfocus Switch to automate repetitive tasks and reduce errors, resulting in improved efficiency. Utilizing over 50 active flows, the range of applications Switch automates includes repurposing of PDF pages and images, preflighting editorial and advertising PDFs, and FTP file transfers.
Modern marketing means brand extensions, on pack promotions, packaging to tie in with events—all designed to increase sales and enhance relationships with consumers. This provides opportunities to printers that can meet these demands. To date, digital printing has left packaging alone while expanding in publication printing.