Canon Solutions America, ESS

One product that seems to be still prevalent and transcends just about every market is print. Many audiences are still hungry for well designed, viable and relevant print options. It is the intent of this white paper to highlight three niche markets that are heavily committed to the ink on paper world.

Social media use has continued to grow over the last decade, making it one of the most important channels for reaching customers and prospects. According to a social insights firm there are 3.196 billion social media users as of 2018. Another survey reports that 58% of consumers they surveyed said that they follow brands on social media. With social channels playing such a large role in many consumers’ day to day lives, it’s becoming more and more essential that companies include a strong social media strategy in their integrated marketing plan—and print shops and in-plants are no exception.

Printing is and always will be a form of manufacturing, but the days when printers could think of themselves strictly as manufacturers are long gone. Today, print shops increasingly find themselves cast in the role of creative advisors to customers whose quest for competitive differentiation and heightened brand awareness is never-ending. This white paper aims to stimulate thinking on the part of print service providers about how to capitalize on the demand for value-added print manufacturing.

Any business today that dedicates a great deal of thought to crafting a digital strategy to remain competitive has the best chance to achieve growth. This article provides some practical insights to digital ideas and steps to help your company create a vibrant digital business model.

When it comes to understanding your customers and prospects, demographic data is critical. But is it enough? Demographic targeting tells you what someone looks like, but it does not predict what they will buy or what type of messaging is most effective in reaching them. For this, marketers must turn to behavioral and psychographic targeting. This white paper explores the differences between demographic, behavioral, and psychographic targeting.

One common challenge many organizations are currently facing is the issue surrounding Generational Differences – particularly in terms of the role of technology in the workplace. For the first time in history, we are dealing with four unique generations in the workplace at the same time. These generations all show distinct preferences in what they want and need in terms of technology on the job. To better engage younger employees in their jobs so that they want to stay and help build your organization, you need to understand those preferences and may need to adjust your approach to doing business. Download this free white paper for more information.

Traditionally, print production workflow software was designed to document, automate, streamline, and provide feedback about the time and costs of print related products and services. These workflow products are evolving in two very different ways: first, to address on-going issues in print production, and second, to increase interoperability (information exchange) and provide a framework to support non-print related products and services. Download this free white paper for more information.

One common challenge many organizations are currently facing is the issue surrounding Generational Differences – particularly in terms of the role of technology in the workplace. For the first time in history, we are dealing with four unique generations in the workplace at the same time. These generations all show distinct preferences in what they want and need in terms of technology on the job. To better engage younger employees in their jobs so that they want to stay and help build your organization, you need to understand those preferences and may need to adjust your approach to doing business. Download this free white paper for more information.

One common challenge many organizations are currently facing is the issue surrounding Generational Differences – particularly in terms of the role of technology in the workplace. For the first time in history, we are dealing with four unique generations in the workplace at the same time. These generations all show distinct preferences in what they want and need in terms of technology on the job. To better engage younger employees in their jobs so that they want to stay and help build your organization, you need to understand those preferences and may need to adjust your approach to doing business. Download this free white paper for more information.

There's one compelling question that many in-plants consistently struggle to answer: How can my department thrive – and even grow – in the face of a changing media landscape and the threat of outsourcing? In this paper, you'll learn how to view your department differently and decide what services you can add to become an essential partner in your organization's marketing and communications strategy.