This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic.
In this classic study, print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium.
This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information.
Eight out of 10 investors and analysts prefer a printed annual report over the online version, while also expecting the annual report to be online.
The results of a study comparing consumer response rates to a range of different direct marketing creative executions.
Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.
Printing Impressions’ Digital Printing and Workflow News for May 2009
KENNESAW, GA—Heidelberg USA has launched a new web portal (www.us.heidelberg.com/www/html/en/content/overview1/solutions/green/green_printing_overview) dedicated to exploring sustainable solutions for the printing industry.
Printing Impressions Magazine, the leading authority on industry trends, emerging technologies news in the Graphic Arts industry, is pleased to announce that it has partnered with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry, to offer readers access to InfoTrends e-Learning sales training program.
Printing Impressions Bindery and Postpress News for March 2009
