Digital Printing-Wide Format - Flatbed

No longer a small niche consideration, large-format printing is elevating POP and outdoor graphics display markets to new heights, allowing commercial printers to break through new profit ceilings. BY MARIE RANOIA ALONSO The bigger, the better. Wider is better. Big is beautiful. If for nothing else, wide-format printing is an attention grabber. And why not? How can any other form of print convey sheer opulence, tender sensitivity, true magnitude and obvious grandeur with the same, well, monumental proportions as do the wide-format wonders driving new trends in outdoor display graphics, point-of-purchase designs and an array of larger-than-life banners, posters and signage? Why should the

Greg and Scott share the same last name (Scinta). They share the same birthday (they're twin brothers). They share the same business (Smash Graphix in Louisville, KY). And they share the same opinion about wide-format printing (it's great). "It certainly makes our life easier," says President Greg. "Money-wise," Vice President Scott chimes in. The Scinta brothers aren't alone in their thinking. When it comes to wide-format printing, many shops are discovering that the market is wide open. When most people think of wide format, they think of signs. Granted, signage is a common, and profitable, application—but it's hardly the only one. With a little