Digital Printing-Liquid Toner

Desktop Digital Printing--Waldman
March 1, 2001

Do you remember my November column? Or is that like asking if you recall the last time you stubbed your toe? Well, just in case my golden words aren't etched in your memory, I wrote about a new print market generated by totally automated, e-commerce, short-run color printing. Let me refresh your memory by retelling the scenario that I related in the November column. The real estate agent logs onto the Website of her favorite printer and easily fills out the quick quote form that mostly consists of check boxes. She gets an instant quote, which she accepts. The quote, along with some