Business Management - Sustainability

SCHAUMBURG, IL—September 3, 2008—Web offset or sheetfed, virtually any print operation will find new and enhanced ink and coating products as well as money-saving systems from INX International Ink Co. (booth #417) during Graph Expo. America’s most comprehensive printing industry trade show, Graph Expo runs from October 26 - 29 at Chicago’s McCormick Place. “We can help printers overcome an increasing array of challenges, energy costs and environmental issues for example, along with the ever-present client demands,” noted INX President and CEO Rick Clendenning. “In our booth, they can learn the latest on enhanced, performance-proven inks and new replenishable-resource formulations, plus waste-reducing

Green Printer Promotes ‘Blue Air’ PHOENIX—As Arizona’s only employee-owned commercial printing company, O’Neil Printing is used to thinking outside the box. Which is why it comes as no surprise to those familiar with the company (especially its clients and friends in the community) that it is a leading environmental steward. O’Neil has its own sustainability program, which focuses on recycling excess production materials including paper, aluminum printing plates and corrugated cartons, as well as properly treating and reusing the chemicals in its printing processes. O’Neil has also teamed with Toyo Ink and is utilizing Toyo’s HyPlus 100 process series inks, which are entirely VOC-free.

CINCINNATI, OH—August 18, 2008—xpedx today announced it has achieved chain-of-custody certification from the Programme for the Endorsement of Forest Certification (PEFC), the world’s largest independent, third-party certification system. xpedx is now tri-certified to the PEFC, Sustainable Forestry Initiative (SFI) and Forest Stewardship Council (FSC) standards. xpedx, North America’s largest distributor of printing papers, offers the largest selection of environmentally preferable papers. The new PEFC certification brings xpedx customers more options to meet the increasing demand for chain-of-custody certified printing papers. Graphics professionals and their customers are increasingly demanding papers manufactured with fibers sourced in an environmentally responsible manner.

FSC. SFI. Rainforest Alliance. What do any of these environmental certifications say about your company, your print products and the process used to create them? Learn about the various environmental certifications, what it takes to get authorized to use them and the various operational, branding and financial considerations related to certification.

To view this webinar, click here.

Green Ribbon-Cutting Ceremony for Eco-Friendly Machine MIAMI—Original Impressions recently announced a series of “Going Green” initiatives, while unveiling its newly installed Heidelberg XL 105 printing press. The announcements were made at the company’s two-day open house held in conjunction with Earth Day. At the event, Founder and CEO Roland B. Garcia Sr. provided opening remarks on the evolution of the company’s business plan to include environmentally sustainable initiatives. Additionally, Bill Eline, sales manager, Heidelberg, was on hand to discuss the eco-friendly attributes of the new printing press. The press will allow Original Impressions to significantly decrease its carbon footprint by reducing CO2 emissions generated

PRINTERS, ONCE considered polluters by virtue of their manufacturing processes, are vigorously cleaning up their acts by using technologies, papers and inks that are sustainable—and recycling, reusing and reducing nearly everything that’s not. And, for many printing business owners, their efforts to save the earth can even save (and make) them cold, hard cash. In today’s eco-friendly frenzy, greening up can subsequently mean more “greenbacks.” Printing Impressions contacted green printers from major metropolitan cities to small town America that report “social responsibility” as the No. 1 reason why they are becoming stewards of sustainability. By implementing a wide range of initiatives—which include everything from

TRUTH BE known, while many of you make a handsome living in the printing and associated services sectors, you hate paper. And that’s OK, for you have good reason to feel that way. Paper can be pretty annoying. It’s pricey, for one, accounting for a lion’s share of total costs. It is a space hog; between the real estate it consumes and the cost, many would prefer to have the least amount necessary in inventory. Web rolls are bulky and awkward...ever get your foot pinched by one? People have even been killed by runaway webs. Perhaps worst of all, paper gets wasted. Even with

IN JANUARY 2008, InfoTrends and North American Publishing Co. (NAPCO) formed a unique partnership, combining Printing Impressions’ large subscription base with InfoTrends’ in-depth research tools. The result is a new quar- terly tracking program called “Emerging Strategies in Production Print,” aimed at polling print service providers on some of today’s hottest industry topics. To kick off our inaugural survey, we chose a topic that has been gaining a lot of recognition over the past year: “green” printing and sustainability. With many buzz words and views being tossed around by industry leaders, we decided it was time to check the pulse of the industry itself

Going green is about more than which paper and ink you use for direct mail efforts. Sustainable business practices include managing your database and prospecting activities as efficiently as possible. Purging duplicate records, cleaning dirty addresses, employing suppression/contact preference databases and segmenting your lists for accurate targeting equals direct marketing in the least wasteful manner possible—not to mention a greater ROI. By following list maintenance best practices, you will reduce your run lengths; enable more effective, 1:1 communications; and reduce the amount of undeliverable-as-addressed mail that burdens the USPS and torpedoes your campaign results.

Click here to view this webinar.

Most have dubbed drupa 2008 the “ink-jet drupa,” and while many would agree that most new product releases and announcements have focused on ink jet applications, there are others. The pace of product introductions has slowed at drupa, and at other shows—but not because there is less innovation in our industry—because modern marketing won’t permit releases of new technology every four years, or even annually for that matter. Conversely, markets today require access to new products and innovations much quicker than in the past, so the days of “waiting” for drupa, PRINT, IPEX or IGAS are over. When a product is ready for market