Business Management - Industry Trends

The Week That Was (11/5/2018)
November 9, 2018 at 2:58 pm

This week, we discuss D. Eadward Tree's commentary on the Quad-LSC deal; the new partnership between Kodak and Evolve Additive Solutions; Gerry Nathe's response to Dr. Harvey Levenson's commentary on gender diversity; and the reason for business screw-ups.

Is Print Retargeting for You?
November 9, 2018 at 11:44 am

Retargeting is not just a follow-up marketing touch. It’s a reminder to purchase a product or service that consumers picked out themselves. That’s what makes retargeting so powerful.

Paper’s Power Play
November 5, 2018 at 1:54 pm

Digital’s rise as the primary communications tool has had unintended consequences in paper usage. In the world of marketing communications, paper has achieved a certain cachet. The perception among designers and their high-end brand clients is that paper should be used to convey that something special is happening.