Tom Smith

Tom Smith

Tom Smith is a DZone research analyst who built a career gathering insights from analytics to inform integrated marketing plans that make a significant positive impact on business. He’s a hands-on leader in marketing and analysis who has worked with more than 120 clients in eight vertical industries. Smith is an experienced full-stack marketer who uses insights to drive positioning and branding, demand generation and lead creation, channel management, and customer relationship management and customer experience. The purpose of his blog is to share thought-provoking insights regarding customer experience. Reach him at t ctsmithiii@gmail.com .

December 14, 2018 Improve Customer Experience by Putting Customers First

We live in the age of transparency. As such, it’s critical to earn your customers’ trust and keep it by improving CX.