Steve Musselman

AS GRAPHIC communications professionals, we must work within a global supply chain. In today’s industry, is that a problem? Not all the time. But, even under the best conditions, there can be slight alterations in the chain, particularly with regard to material composition, that will create minor glitches or delays that affect the quality of the projects that come off-press—or, at least, the costs and the timing involved in moving those projects through the printing process. It’s the graphic communications version of the Butterfly Effect, also known as the Chaos Theory, which holds that a small change in the manufacture of one component in, say, China,