Shiv Gupta

Shiv Gupta

Shiv Gupta is a principal at Quantum Sight LLC. He helps clients develop data, analytics and digital technology strategies to drive compelling relationships with customers. In this blog, he’ll discuss ways in which marketing organizations can regain their strategic bearings and leverage their tech stack for both short-term and long-term gains. Reach him at shiv.gupta@quantumsight.com.

February 19, 2019 Marketers Must Take Stock of Their Data-Driven Power Now

With the 2020 elections already underway, social media marketing is in the spotlight.

October 24, 2018 The Decline of Sears Is a Story About Narrow-Minded Analytics

The story of Sears and its eventual bankruptcy is very illustrative of what I mean about narrow-minded analytics.