Pat Friesen
February 22, 2019 at 1:39 pm
Marketers often write direct mail off as too expensive to create, produce and deliver, compared to digital advertising.
March 7, 2018 at 12:00 am
Haptically speaking, there’s a lot to be said for writing marketing messages for print.
October 5, 2012
Just this past week, I received 35 postcards in my own mail. But I wonder how many of these actually worked in achieving their marketing goals. Here’s why: They all looked pretty much the same—ho-hum 8.5x5.5˝ cards printed on white stock with a standard indicia.
