Printing companies suffer from a scarcity of skilled labor. However, there are some solutions and incentives.
For printers that already offer layout and design services, an unexpected revenue source (or at least a way to retain customer loyalty) may be digital media itself, in the form of interactive apps for tablets and smartphones. Unlike Websites, apps can be created with the same tools used to produce printed pages. With a modest software investment, plus incremental training of existing staff, printers can offer their clients supplemental interactive collateral—to complement their printed products.
With offset presses becoming scarce on the show floor and digital vendors pushing for higher volume and larger B2-format machines, digital presses are becoming the "big iron" components of the GRAPH EXPO show. Almost without exception, digital press vendors highlighted their workflow and digital front end (DFE) capabilities.