DMA CEO Tom Benton spoke about the Association of National Advertisers acquiring DMA and what that means for data-driven marketers.
DMA is now part of ANA, per an announcement from the Association of National Advertisers.
Postage prices increase on Sunday. In the bellwether price rise, Forever stamps increase a penny.
Those old saws, that digital native Millennials and wealthy Americans distrust marketing, are rusty and can be tossed out the window.
Healthcare marketers got prominent brand placement during yesterday’s snowstorm, educating consumers about staying safe in the cold.
Forever stamps will increase from 49 to 50 cents on Jan. 21. On that day, Mailing Services product prices will also rise.
Though many marketers label direct mail costly, they recognize its value — often noting its ROI. About 69% of marketers use it.
At 12:01 a.m. on Sunday, First Class stamps will cost 49 cents. USPS says it will also increase postage prices on other products, such as Standard Mail, periodicals and package services. USPS says the postage increases are happening because of the removal of an exigent surcharge, implemented to help the postal service recoup Great Recession losses.
Yesterday during his press conference, President-elect Donald Trump vowed to bring jobs to the states whose voters helped him win. He talked about car manufacturing jobs that will remain in the U.S. once he takes office in a few days and the companies that won’t be offshoring work because of his intervention.
USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying increases.
USPS wants to increase the cost to send First Class Mail Parcels on Aug. 28, as well as offer marketers six mail promotions.
Sunday marks an important date for e-commerce marketers: USPS shipping rates are going up.
While the First-Class mail letter volume continues to fall, commercial First-Class mail volumes are slightly increasing.
USPS “continues to twist in the wind” because Congress let the board of governors dwindle down to one appointed member.