This counterpoint was written in response to an article titled, “TCO Considerations Before Acquiring a Digital Press,” by Howie Fenton.
IN RECENT years, a significant increase in the emphasis placed on “environmentally friendly” business practices has occurred throughout the nation. Caused in part by a national trend toward “eco-friendly” processes that seems to include all segments of society, this trend is likely to continue and even accelerate in the coming years. For printers, this raises a real challenge. In the face of this shift in the national mood regarding the environment, which actually started back in the ’60s, how should fiscally responsible printing company management respond? How is the trade-off between being a responsible steward of investor resources and being a responsible user of