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Where does a private equity company go to sell a printing or packaging company when the time comes to exit the investment and return funds to its investors? The large public firms executing national roll-up strategies (CGX, RRD, Cenveo, etc.) have left the game, and companies in the printing, packaging and related industries are increasingly…

This blog post was submitted by Color 2016 sponsor EFI. See how easy it is to pre-calibrate Fiery Driven™ print systems to G7 in the process of creating a custom output profile. Fiery Color Profiler Suite Awarded G7 System Certification EFI Fiery Color Profiler Suite was awarded G7 System Certification from Idealliance on May 20, 2016. The…

We’re now living in a world, where the noise has increased, and attention spans have, (oh look, a squirrel), declined. With that in mind, how can YOU, stand out and capture the attention; Of a buyer who simply has way too many people, things and circumstances competing for their attention? One way, is to use…

A Mr. Magazine™ Musing… As I sit here pondering the fact that today is Election Day – and the choices are pretty cut and dried; either/or, I think the phrase is, an interesting idea weaved its way into my politically-overloaded brain, why can’t candidates and the entire election process be more like the world of…

Well, we finally made it. After what seemed to many to be one of the most unique campaign seasons on record, we have finally reached Election Day. If you’re reading this and haven’t voted early or […]

As Election 2016 wraps up, enjoy this timely look at some of the best and most cringe-worthy posters in U.S. history. As the 2016 election cycle finally comes to a head, we thought you’d enjoy this trip through the way-back machine and a look at printed U.S. election posters of years gone by. “I’ve been…

For one publisher, making the move from mass market to regional has been a beautiful eye-opener. “We think of ourselves as craft beer or craft cheese; it’s handmade in a region, and people love the handmade aspects of what we do in the magazine business in the region. They’re passionate about it.” That statement does…

It’s not easy getting the attention of a busy decision maker, in fact; It’s actually WAY too easy for them to forget you even exist! Why? Reason #1: Your buyer has way too many things on their brain, and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day…

Most industries have lots of creative people who focus on how to sell the companies' products and services. But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away. Many people enrolled in employer-sponsored health insurance plans run by Aetna received an offer last…

For the past three years, Annuitas has released its Enterprise B2B Demand Generation Study, which seeks to document the strategies, objectives, and goals of marketers working in enterprise organizations with revenues of $250 million and above. Here are some key takeaways for printers and MSPs serving (or looking to serve) this marketplace: Marketers continue to……