Erica Aitken

Erica Aitken

Erica Aitken is co-founder and CEO of Rods and Cones The company was established in 1996 to provide color management and automation solutions for the graphic and printing industries. For a better understanding of how to improve workflows from proofing to press, contact info@rodsandcones.com.

Color/Quality Control, Consumables - Paper

OBA, M1, M2, and M3 — and the Things That Could Go Wrong (Part 2)

May 30, 2023 at 5:59 pm

Because optical brightening agents (OBAs) and M standards are still so confusing, we bring Kevin O’Connor’s 2019 article back to light.

Color/Quality Control, Consumables - Paper

OBA, M1, M2, and M3 — and the Things That Could Go Wrong (Part 1)

May 30, 2023 at 5:59 pm

Because optical brightening agents (OBAs) and M standards are still so confusing, we bring Kevin O’Connor’s 2019 article back to light.