Data analytics in direct marketing can facilitate the creation of targeted messages, offers, and calls to action by recipients.
We are operating in an environment where physical mail and digital marketing channels are rapidly converging.
Industry veteran Dave Johannes shares some of his observations from the recent thINK Conference and on the future of inkjet printing.
Those who make a living producing printed communications have been hearing our days are numbered, but printing has gone digital too!
The fifth annual installment of the Inkjet Summit recently took place in Ponte Vedra Beach, Fla. I have been lucky enough to attend all five Summits, and once again, it did not disappoint. Each year, approximately 100 printing company owners and senior-level operations and sales executives attend this invitation-only event.