Earlier this year, InfoTrends and NAPCO—the publisher of Printing Impressions—developed a cooperative survey asking professional wide-format print shops a series of questions about their operational and financial performance to establish some industry benchmarks for some key metrics for the wide-format market. The important thing to remember about the following metrics is that they come from about 60 print shops from around the United States; and many have offset and digital, as well as narrow and wide-format, printing capabilities.
Since its early adoption beginning in the 1990s, Web-to-print has grown to become an integral part of the printing business for service providers and the customers ordering print and media. The implementation of these systems has broadened the customer reach and awareness for the service providers who have adopted this technology, while allowing customers the access to the self-service information they desire. As a result, Web-to-print storefronts have become an important part of how the printing business maintains a customer relationship.