‘Young Adult’ Books Attract Growing Numbers of Adult Fans
• Early adopters. More than 40 percent read eBooks, equivalent to the highest adoption rates of adult genres of mystery and romance.
• Committed: 71 percent say that if an eBook of their desired title was unavailable, they would buy the print book instead.
• Loyal: Enjoying the author's previous books has a moderate or major influence over the book choice for more than two-thirds of the respondents.
• Socially active: Although more than half of respondents reported having "no interest" in participating in a reading group, these readers are very active in social networks and often get recommendations from friends.
“Understanding the Children’s Book Consumer in the Digital Age” is sponsored in the United States by Little Brown for Young Readers, Random House, HarperCollins, Scholastic, Disney, Penguin, DK, and Macmillan. To order a copy, contact Bowker Market Research at MarketResearch@bowker.com.
Bowker is the world's leading provider of bibliographic information and management solutions designed to help publishers, booksellers, and libraries better serve their customers. Creators of products and services that make books easier for people to discover, evaluate, order, and experience, the company also generates research and resources for publishers, helping them understand and meet the interests of readers worldwide. Bowker, a ProQuest affiliate, is the official ISBN Agency for the United States and its territories. The company is headquartered in New Providence, New Jersey, with additional operations in England and Australia.