Yellow Pages Industry Launches National Opt-Out Option

Yellow Pages companies have made dramatic improvements with regard to sustainable phone book production, reducing the amount of directory paper used by 29 percent since 2006. Directories today are printed on paper that is either recycled or made from leftover woodchips from the lumber industry so no new trees are necessary to make directory paper. Publishers have also turned to soy-based inks and have repaginated and redesigned their phone book layouts to minimize paper usage. Yellow Pages companies encourage consumers who chose to receive print directories to recycle them at the end of their useful life.