Xerox Turns a Deeper Shade of Green at Drupa
DÜSSELDORF, GERMANY—June 6, 2008 – Xerox Corporation (NYSE: XRX) is bringing a deeper shade of green to its environmental sustainability efforts at drupa 2008, the world’s premier printing event. The company’s sweeping initiatives include a stand that was designed, constructed and staged in a sustainable way, and a range of offerings to help Xerox customers go green. These include a broad focus on products, services and applications that are eco-friendly, and new educational materials and training sessions on sustainability.
“At Xerox, we take a three-pronged approach to sustainability,” said Tom Wetjen, vice president, Worldwide Graphic Communications Industry, Xerox Corporation. “First, reducing our own environmental footprint throughout our operations has formed the basis of the way we have run the company for decades. Second, it’s about working with suppliers to help reduce their environmental footprint. And third, the most compelling area is supporting our graphic communications customers to respond to their customers’ growing demand for green printing by introducing and educating print providers to digital opportunities.”
All three prongs are represented in the Xerox stand, beginning with the stand itself. Xerox has enhanced its events marketing and trade show practices with a more environmentally sensitive approach to materials, energy usage at the exhibit and its carbon footprint in planning and staging its participation.
The 3,500-square-meter stand was built almost exclusively from recycled or reusable materials and components. The two-story exhibit structure was assembled using reused steel formed beams, and the sheet materials in the walls and displays use recycled board and sustainable forest timber. Xerox plans to reuse a lot of the structure at future events and to recycle most of the remaining materials, reducing waste and environmental impact.
Energy-efficient overhead lighting and video screens use 40 percent less power and generate 60 percent less heat than more conventional alternatives. To minimize its carbon footprint, Xerox sourced builders, materials and products locally, and used a virtual platform for planning and designing the stand, reducing air travel by more than 170 flights.