WEB OFFSET SPECIAL REPORT -- Breaks and Splices Ahead
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A bad break for direct mail printers is coming from the latest generation of digital four-color duplexers, many with into-the-mail delivery. While unit costs to the sponsors exceed six times that of web printing, the impressive response rates so far rationalize it. On-the-run versioning plus personalization also permit different messages (and even jobs) to co-mingle in carrier route sequence; obviously impossible in web printing.
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- Vincent Mallardi
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