Vistaprint Survey Indicates Online Marketing Taking Hold Among Small Businesses
• YellowPage ads and listings continue to be frequently used, indicating that local search is very much an area of focus for small businesses, especially online.
The survey also found that small businesses might need more education when it comes to marketing, including resources they can tap into. Almost 50 percent of the survey respondents don’t regularly seek any type of advice or counsel with regard to their marketing efforts. When they do, they typically look online for resources. Only four percent took advantage of their local Small Business Administration office, and only eight percent actively participated in their local chambers of commerce. Finally, many small businesses are interested in testing and tracking their marketing campaigns, but only 50 percent are currently doing so to ensure success.