VistaPrint enjoys a high level of auto-mation through the cutting process. Here, a Polar cutter dices up business cards.

By Erik Cagle

The $100 million reaped from the IPO helped improve its balance sheet, as well. “We’re in a business where the bigger we get, the more advantages of scale that we have,” Keane adds. “Our going public was part of a multi-pronged strategy to raise competitive barriers in the field within the specific segments of the printing market we have targeted.”