U.S. Postal Service Revamps ‘How-to’ Direct Mail Website
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With approximately 7,000 visitors a month, delivermagazine.com features the latest research, news and commentary for the direct marketing industry. Article topics include brand marketing, prospecting and green marketing, among other direct marketing strategies.
The site also includes an array of online marketing tools, including a “Direct Marketing 101” series that teaches the basics of an effective marketing strategy, helping marketers make smart use of their resources, according to Vogel. “Resource Wizard” helps users search for articles based on business size and marketing needs and includes information on using the Intelligent Mail Barcode.
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