Treasure Chest of Collectibles –Cagle
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Erik Cagle
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Or, you could cultivate your own Field of Treasures, as was the case with Bob and Paul Milhous. Their name may ring a bell; the Milhous brothers—distant cousins of Richard Milhous Nixon—began publishing a weekly shopper (Treasure Chest of Values) in 1967. Their Treasure Chest Advertising became the king of retail inserts, and at the time it was acquired by Big Flower in 1993, Treasure Chest's revenues had touched the $761 million mark.
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Erik Cagle
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