Transforming into a Cross Media Services Provider: How CustomXM Did It
The primary reason we selected the S2500 was its modular nature. Being able to stay current with the technology was very important to us. Without a doubt, it’s one of the main reasons that we successfully completed our transformation to CustomXM.
Soon after purchasing the Nexpress S2500 press, we upgraded to the S3000 model. Continuing to leverage our initial investment, we did an in-field upgrade with the addition of the latest Kodak Nexpress Fifth Imaging Unit solution, with Dimensional Clear Dry Ink. The 3D tactile printing it enables really helps our work stand out, and acts as a huge boon to customer response rates. When posed with the choice betwen a “flat” printed piece compared or a “dimensional” piece, clients overwhelmingly have selected the dimensional piece. The advertising agency community has greatly embraced this new printing concept.
- Companies:
- Eastman Kodak