Transcontinental Combining Its Digital and Interactive Marketing Solutions Operations
“Concretely, the reorganization of our digital activities and interactive marketing solutions will make it easier to market our products and services and emphasize our offer on the various communication platforms, while continuing to deploy our other media and printing products.”
This reorganization furthers the development plan Transcontinental began implementing in 2008 to strengthen its traditional core operations and build new marketing services. Over the past three years, this plan has enabled the company to carve out an enviable position in the Canadian market for interactive marketing products and services and new digital platforms. Transcontinental’s digital activities and interactive marketing solutions now generate more than $175 million in revenues on an annualized basis and employ some 1,000 people in Canada and the United States.
- Companies:
- Transcontinental Inc.