![](https://www.piworld.com/thumb/?src=/wp-content/uploads/sites/2/2015/01/PIwblog_ErikCagle_185px.jpg&w=51&h=51&c=true)
By
Erik Cagle
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Transpromo has been a work in progress that, in recent years, has paid off handsomely for Cathedral and its clients. The evolution to full color juiced an area that had resigned itself to black-and-white transactional statements and documents out of cost considerations.
"Transpromo has been a buzz word forever, but getting there is really harder than it looks," Gaige notes. "It really requires a lot of work for our customers to create targeted offers based on analysis of what their clients are currently buying.
0 Comments
View Comments
![](https://www.piworld.com/thumb/?src=/wp-content/uploads/sites/2/2015/01/PIwblog_ErikCagle_185px.jpg&w=51&h=51&c=true)
Related Content
Comments