![](https://www.piworld.com/thumb/?src=/wp-content/uploads/sites/2/2015/01/PIwblog_ErikCagle_185px.jpg&w=51&h=51&c=true)
By
Erik Cagle
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Highly Targeted Pieces
"We don't produce the million-piece campaigns. Segmentation is really our specialty," she says. "We analyze the data, segment it and then create targeted pieces that address each of those segments. Multiple match is another area where we excel, bringing in pieces of information unique to that recipient. Lots and lots of database work...that's our specialty."
0 Comments
View Comments
![](https://www.piworld.com/thumb/?src=/wp-content/uploads/sites/2/2015/01/PIwblog_ErikCagle_185px.jpg&w=51&h=51&c=true)
Related Content
Comments