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HEGWOOD: Rising paper costs have definitely had an effect on larger print companies that focus on long print runs. For companies like [us], which focus on print-on-demand (POD) and inventory reduction, paper is a smaller percentage of our operating cost, so rising paper costs have had less of an effect and, in fact, are fueling the move from long-run web applications to short-run POD applications.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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