The Contract Proof - 2000
Kodak Polychrome Graphics reports the media features outstanding writing speed with the predictable and accurate color set that has made Kodak Approval the "digital proof of choice."
Polaroid Graphics Imaging reports it will continue to do its part in the migration to an all-digital workflow by maintaining truly digital, high-quality proofing systems.
"In the new millennium, our proofing technologies will enable the commercial printer to have a distinct advantage in this increasingly competitive, dynamic digital age—an age that demands better color," reports Betty LaBaugh, director of worldwide public relations at Polaroid Graphics Imaging.
"The need for better color means providing high-quality, consistent and achievable color from the proof to the resulting press sheet, without extensive intervention."
Polaroid believes the best way to achieve this is in a proof that replicates the printing process—fixed density pigmented inks imaged on actual printing stocks.
"Industry trends seem to bear out that we built our proofing systems on the right theory—mimicking press conditions," LaBaugh asserts. "Contract proofing is now moving toward fixed-density, pigment-based inks. Pigmented inks are used on press and they are more stable over time vs. dye-based proofs."
But having stable color is one thing. Having the right color to begin with is another. The big question facing commercial printers intent on consistent proofing is: Does the right color mean a universal color standard?
LaBaugh takes a shot: "Some industry gurus are working toward a universal color standard. There is even a prediction that the universal standard will be based on a cleaner, more saturated color set—Hexachrome could be seen to fit the bill for those criteria," she reports. "Whether the standard is universal or based on an existing industry standard, we are committed to providing a range of industry-standard color sets—SWOP, GRACoL, Hexachrome, Eurocolours, also Opaque White and Pantone specialty colors including metallics."