Team Velocity Boosts Marketing for Auto Space with Two New Xerox iGen 150s
NORWALK, Conn. — February 17, 2016 — Team Velocity Marketing, a full-service marketing company that is focused on the automotive industry, has acquired two Xerox iGen 150 presses to meet growing demand from its clients. The new presses replace two of its existing Xerox iGen4 presses, giving the company a fleet of four Xerox digital presses to tackle print volumes that have grown to four million pages/month.
Team Velocity uses the presses to produce data-driven targeted mail as part of multi-media campaigns orchestrated with personalized software from XMPie, a Xerox company, to gain and retain automotive sales and service customers.
“Xerox has been a great business partner of ours,” said Joe High, senior VP, Team Velocity. “We started this business seven years ago with a printer and a vision. Today with Xerox products and services and Team Velocity’s vision we’ve grown into a multimedia campaign-driven organization that helps our customers reach their goals and the business results that keep them coming back.”
The iGen 150 prints at speeds as fast as 150ppm and provides enhanced image quality with 2,400x2,400dpi print resolution, multiple line screens for improved detail and matte dry ink for improved quality. The press is supported by advanced automated color management capabilities that help ensure excellent color quality and consistency, while the automated press setup and operation enables industry-leading press availability. The new presses also print on larger sheet sizes, extending highly productive multi-up printing capabilities.
Team Velocity Marketing is a multi-channel agency that is dedicated to serving automotive organizations in the United States with a 360-degree sales and service marketing program. The firm improves upon traditional mass marketing by giving automotive dealers a single, fully integrated solution that enables them to attract, sell, service and retain more customers at a lower cost. Team Velocity has been a Xerox customer for seven years and is based in Herndon, Va.
Xerox is helping change the way the world works. By applying its expertise in imaging, business process, analytics, automation and user-centric insights, it engineers the flow of work to provide greater productivity, efficiency and personalization. Xerox conducts business in 180 countries, and its more than 130,000 employees create meaningful innovations and provide business process services, printing equipment, software and solutions that make a real difference for our clients – and their customers.